Over 3,200 Wednesday fans will be making the trip to Leicester City on Saturday - and they'll be travelling en masse in orange, rather than the traditional blue and white.
Owls boss Brian Laws will be sending his troops out for the vital relegation six pointer with Ian Holloway's Foxes side in the orange away kit at the weekend, and Wednesday fans will be making one corner of the Walkers Stadium bright orange, at least.
Wednesday fans are being urged to go as orange as possible for the occasion, with the three points vital for both teams, and Owls' skipper Richard Wood believes the fanatical Wednesday support can help the team to a vital victory.
He told swfc.co.uk: 'The Wednesday fans are brilliant, always have been. Now we need them for one more push away from home in a game that's the biggest of the whole season so far.
'I've heard the fans are planning to release thousands of orange balloons when the teams come out and believe me, that would be absolutely fantastic and a massive lift for the lads.
'This is a match that could decide whether we get relegated or not and I have no doubt that our fans will be giving their all for us. I know they will be heavily outnumbered but if they could out-sing the Leicester fans - and I know that will be difficult - that would be amazing.'
The day could well be compared to the famous 'Honolulu Away Day' at Norwich City some years back, with the Honolulu party theme giving the travelling Wednesday fans a day to remember at Carrow Road.
And although Saturday's clash at the Walkers is set to be much more important than that, Wednesday fans will be hoping to remember the 'Orange Wednesday' day as a successful one in years to come.