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Owls Donate Shirt Sponsorship

Owls Donate Shirt Sponsorship

Sheffield Wednesday today became the first Championship club to donate its shirt sponsorship to a charitable cause.

Following the lead of Spanish giants Barcelona (who support Unicef) and top Premier League club Aston Villa (who are associated with the Acorn Children's Hospice), Owls chairman Lee Strafford today announced that the club's shirt sponsorship for the next two seasons will go to The Children's Hospital, Sheffield and its charity.

Strafford told the official web site: 'We are proud to say loud and clear that Sheffield Wednesday wants to break the current football mould by getting away from the perception that football is just about money. Bringing together key stakeholders in Sheffield to drive local and national value is a key part of our strategy.'

'Certainly, a commercial shirt sponsorship deal can be very lucrative. However, we feel that there is much more value in supporting an organisation within our city that provides a vital service to people in need, not just to those in our own region but to children across the country. It is vital that that we, as a celebrated football club with a strong heritage, play a responsible role in the community which surrounds us.'

Children's Hospital chief executive Chris Sharrat was pleased with the approach from the Owls: 'This sponsorship represents an outstanding offer of support by Sheffield Wednesday for the work that the hospital and our charity do and the great many children and their families from all across the country that we see every day. To have our name across the Wednesday shirt will raise awareness of our hospital across the country and indeed around the world. It also gives us a fantastic opportunity to work together with the club to use the pull of football to introduce exciting health initiatives with children in the communities across the city region.'

Amazing news: it can only benefit the Owls, the charity and the community in general and is a strong and clear sign that the Owls chairman is confident of his other sources of funding.

Click here to join in the debate on the club forum.

Writer:Auckland Owl
Date:Tuesday February 10 2009
Time: 8:30AM


If you ask me giving away however much money that is worth is a clear indication that the board has confidence that new invest is imminent. (For BFL - imminent means soon!)
Radon Barrier
10/02/2009 09:25:00
Fantastic idea and I agree RadonBarrier, it seems they're confident of money soon based on this news alone. My only concern, and it's a materialistic and shallow one, is what their logo will look like on our beloved shirt - I only hope it's not in the same league as the good old Chupa Chup days - that was an embarrassment. I understand this is symbolic and carries much more reason and purpose, but aesthetically I fear it'll look awful!! On a more positive note, for the first time in a long time it feels as though we have a bright future ahead of us os my hat is tipped firmly in Big Bri's direction for the awesome work he's done for SWFC.
10/02/2009 09:42:00
Great News! Both on the 'sign of investment a commin' and the fact that Wednesday is showing this support for the community. The Children's Hospital was a great help for our son in his early days. I couldn't be more happy with Laws, Strafford, and the whole outfit. What a turnaround from just a few months ago! It makes me proud to be Wednesday.
10/02/2009 11:17:00
Well done Wednesday, fantastic news
10/02/2009 12:32:00
what a great gesture, well done mr strafford. The good news just keeps coming.....
10/02/2009 12:42:00
Having been a "guest" of the Children's hospital (for about three months) many years ago I know first-hand the good work they do, so this is a very worthwhile cause for the club to be involved with. Yet again, another positive coming out of S6. Well done LS et al.
US Owl
10/02/2009 13:00:00
Great move but when i first heard it this morning i thought they were donating the money received from sponsors to the children's hospital which may have raised more money.
10/02/2009 17:30:00
Well done. Owls!
10/02/2009 19:10:00
WOW! This make me even prouder to be a wednesdayite.
10/02/2009 19:16:00
very clever thats all i'm saying.
10/02/2009 21:52:00
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