A view from the North East Corner
Today marks Wednesday's first game back in the Championship at Derby County, but it also marks the first blog of the season from Vital's Chris Mace, who expects a roller coaster ride this campaign.
Last season is definitely going to go down as an all time favourite amongst Owls fans, writes Chris.
It doesn't get much better than automatic promotion whilst pipping our rivals at the last minute and having our best home record in decades.
This season will undoubtedly be one with much more severe highs and lows.
The Championship is an incredible division where just about every team at least thinks they have an outside shot at promotion. Rightly so, many Wednesday fans feel very optimistic for the coming season, more so it seems than in previous Championship campaigns.
Dave Jones said something in his press conference this week which we all know is so true about the Championship: It isn't necessarily money which brings success in the Championship, but success has more to do with desire, drive and organisation.
We've spent 8 out of the last 12 seasons in the second tier of the league and we've seen so many examples that prove Dave Jones right. How often have we seen teams promoted that were completely unfancied at the start of the season? Burnley and Blackpool are two recent examples, clubs who didn't spend big, but who demonstrated those three things to win promotion against the odds.
We've not spent big this summer. We've signed quite a few out-of-contract players with just the odd few commanding a fee, but like Jones said, this really isn't the deciding factor. We've got a combination of manager, chairman and players that we haven't really seen these last 12 years. In short, we've not seen our beloved club have this much desire, drive and organisation going into a Championship season before, and that's the cause of the optimism.
There are no guarantees in football, certainly not in the Championship. We've got a difficult season ahead of us but maybe, just maybe...