Money, Money, Money...
Promotion for the Owls has become even more important today with the news that the Premiership's bottom club will net a whopping 30m from next season - the same as this year's champions.
The news comes in the wake of a huge deal which will see the Premiership collect a total of £625m for overseas coverage in 208 countries - almost double the current £320m package for clubs in the top flight.
And should the Owls achieve promotion to the Premiership this season, the club's debts could well be wiped out in just one season of top flight football - whether Brian Laws keeps the club in the Premiership or not.
Chief Executive Richard Scudamore said: 'By focusing on the quality of the game, their players and their grounds, the clubs have produced a competition that people want to watch - both at matches and at home,' he said.
'That is the basis of our commercial success and I am confident that we will continue to invest in the best players and facilities to keep the Premier League where it is today - the most watched domestic football competition in the world.'
But if Wednesday, and many other clubs outside the top flight, fail to achieve promotion to the promised land in the coming season, they could find it harder than ever before to compete with the teams who have been there, received the money, and continue to receive parachute payments following any such relegation.
Many Wednesdayites have been saying that if ever there was a time to spend some money and go for the Premiership, then this was it. With teams beating each other from top to bottom and the Owls in a fine run of form since the appointment of Brian Laws, then anything is possible.
Dave Allen has already revealed a plan is in place to spend some money next season, but why not have a go this season? We could be losing money in the short-term but be gaining vast amounts - for one season, at least.
What do you think about the huge influx of money to the Premiership? Is it a good thing or is it a bad thing? And more importantly, will it be good for the Owls, or will it plunge us further away from a chance in the promised land?
Have YOUR SAY on the official Vital Sheffield Wednesday message forums!