Date:Wednesday March 28 2007
In response to a number of articles in the Star and on this website, the club have asked us to outline the reasoning behind introducing photo ID for season tickets in a statement from S6.
Reasons for introducing photo ID for season tickets
During the 2006/07 season a group of fans have instigated a scam, purchasing match tickets for one part of the North Stand for which they have no intention of using. This group have borrowed season tickets to access the opposite end of the stand using tickets that should not be available to them. The match tickets they buy are used simply to gain access to the stand but relocation, using borrowed season tickets, means that certain areas of the stand have become overcrowded.
The local authorities have become very concerned about this problem and have asked the club to devise a system whereby fans cannot relocate within the stand. Introduction of photo ID will allow safety stewards at Hillsborough to check that season ticket holders are sitting in the seats allocated to them and eliminate this issue. Sheffield Wednesday Football Club is not prepared to compromise the safety of its supporters by ignoring this issue. Furthermore, if the club had not instigated these measures the local authorities could have placed sanctions on Sheffield Wednesday, which would have been to the detriment of the organisation as a business, with considerable implications for a large number of supporters.
Sheffield Wednesday Football Club would like to reiterate that there are no extra costs for people purchasing season tickets as a result of introducing photo ID other than the cost of the photograph itself.
Exchange of match vouchers
The conditions of use for season tickets will not change for the 2007/08 season. While season tickets are non-transferable and the holder is not permitted to sell any match vouchers contained within the season ticket, the club appreciates that fans may wish to pass match vouchers on to friends or family from time to time.
If a season ticket holder cannot attend a given match he or she can exchange the match voucher for a corresponding match ticket at the club`s ticket office. This can be done in person or by post (including a stamped addressed envelope) and season ticket holders will be advised to apply for an exchange match ticket in advance of the matchday where possible. Such exchanges will be possible on a matchday and the club will not ask for reasoning or documentary evidence when exchanging match vouchers for match tickets.
Use of photographs
Providing a photograph on season tickets does not constitute the introduction of an ID card by Sheffield Wednesday Football Club.
Fans will be asked to provide two passport photographs when applying for a season ticket. One photograph will be attached to the front of the season ticket book, the other will be attached to the application form and retained for club records. These photos will not be passed on to any third party including the police.
It is commonplace for many leisure organisations to have photographic identification on membership cards and, with 40% of Sheffield Wednesday season tickets already holding photo ID (for all concessions), this is not a major change in policy from the club.
Date:Wednesday March 28 2007
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